Personal Statement

With a first-class degree in Business and Management, I have cultivated a strong foundation in both creative and analytical skills, further refined through a digital marketing bootcamp and hands-on entrepreneurial work. My role in managing social media campaigns has produced measurable outcomes, such as a 57% increase in engagement and a 15% rise in conversions for two start-up businesses that I founded. I am familiar with analytical tools such as Google Analytics 4 and Instagram Ads Manager, as well as content creation tools including Canva and CapCut. I enjoy crafting strategies that blend creativity and data to deliver effective marketing solutions. Dedicated to continuous improvement and producing high-quality work, I am confident that I can leverage my foundational understanding of consumer behaviour and adapt to new technologies and media trends, ensuring I stay ahead of the curve. I am excited to apply my skills and contribute to a dynamic team where I can make a meaningful impact in the digital marketing field.

Employment History

Social Media Led Start-Up Businesses

Simultaneously managed two accounts mastering time management with strategic order prioritisation, project management, and effective client communication via email, social media, phone, and video calls. The roles are as follows:

1. Bespoke Reptile Enclosure Craftsperson (Oct 2022 - Jan 2024)

Crafted, marketed, and successfully sold 70+ reptile enclosure backgrounds and bioactive habitats.
Conducted market research and strategically targeted Facebook, capitalising on its extensive and engaged user base to maximise marketing reach and efficacy.
Enhanced personal and brand credibility by authoring compelling Facebook File 'blogs' within reptile communities, driving traffic through backlinks to my profile and increasing product visibility.
Implemented a client engagement strategy emphasising User-Generated Content (UGC) within reptile centric groups, fostering community interaction, and generating organic promotion.
Preview a selection of my creations here.

2. Custom Apparel Painter (Feb 2020 - Jan 2024)

Instagram start-up specialising in bespoke hand-painted footwear, garments, and accessories. Achieved success with over 300 sales and 2,048 engaged followers through strategic marketing efforts.
Writing product descriptions and conceptualising designs with Photoshop to ensure clarity and alignment with customer preferences. Insights gathered from post-purchase surveys conducted through SurveyMonkey revealed a significant 25% enhancement in customer satisfaction.
Utilising Google Trends and Excel to curate a content calendar for consistent, tri-weekly posts, resulting in a 42% increase in post engagement.
Operating paid advertising campaigns through Instagram Ads Manager, driving a 15% boost in conversion rates.
Interacting with clients frequently updating on projects and new developments.
Leveraging Instagram’s algorithm, trends, and reels to cultivate a consistent feed, leading to a 57% increase in organic reach by the second year of operation.
Preview a selection of my creations here.

Dr. Fazıl Küçük Turkish School

Marketing Volunteer (Sep 2016 - Jul 2019)

Executed fundraiser event sales promotions, driving revenue growth through effective email and Facebook campaigns, resulting in increased sales and engagement.
Created structured content calendars for systematically scheduled email and social media releases, ensuring consistent and timely communication.
Leveraged school events to expand social media presence, visibility, and engagement by distributing merchandise in exchange for social media follows. This acquired over 150 new followers.
Designed event posters, tickets and online banners using Canva, receiving design accolades and a subsequent design commission for a parent's jewellery business.
Solicited support from local businesses for fundraising, securing contributions from three restaurants and a local garage.
Coordinated procurement of school merchandise, uniforms, and staff appreciation plaques, negotiating a 15% discount for future supplier purchases.

Education and Qualifications

The Lightbulb (Jun-Sep 2023)

Digital Marketing Bootcamp

Refined skills in planning, executing, and managing digital marketing campaigns across various online and social media platforms. Acquired practical experience with Customer Relationship Management (CRM) and Content Management Systems (CMS), including WordPress, Hootsuite, and Shopify. Key achievements:

Marketing Principles:

Acquired BCS Level 3 Certificate in Marketing Principles.

Campaign Proposal:

Developed a comprehensive digital marketing campaign proposal covering current position analysis, targeted recommendations, Google Trends, SEO, keyword research, personas, email marketing, KPIs, lead generation, PPC, and budgeting.

Content Creation:

Created captivating social media content, ad copy and promotional videos using CapCut, Photoshop, and Canva.

Principles of Coding:

Attained BCS Level 3 Award in Principles of Coding
independently ocnstructed a digital CV website using HTML and CSS.

Google Analytics

Google Analytics 4 Certification

University of Kent (2019-2022)

BA (Hons) Business and Management

Graduated with a first-class honours degree, showcasing extensive knowledge spanning business and management functions, which advanced a well-rounded, analytical and creative skill set to pursue a passion for digital marketing. Individual and team projects cultivated skills in problem-solving, data analysis, data presentation, project management, and Microsoft Office Suite. Noteworthy modules include Marketing Principles, Marketing Analytics, Business Analysis in Practice and Strategic Marketing.

SFH6 Sixth Form (2017-2019)

A-Level

Business - Distintion*
Financce - B
Sociology - D

Sydenham School (2012-2017)

GCSE

12 A*-C, including Maths, English and Turkish

Selin's Digital CV

Personal Statement

Skills and Software Tools

Social Media Management

Content Creation

Google Analytics 4

Copywriting

Design

Creative Writing

Keyword Research

Data Analysis

Communication

Project Management

Microsoft Office