Discover my portfolio showcasing a diverse range of digital projects that exemplify my
strategic approach, passion, and creativity as a digital marketer.
Delve into this presentation to witness how I harnessed data insights, market analysis, and my understanding of various marketing channels, customer preferences, and the marketing mix to attract Gen Z to Glastonbury Festival.
If unavailable, please download a copy.
Within the Lightbulbs digital marketing bootcamp, I was tasked with producing a captivating Halloween-themed promotional video for a live company. Selecting Thorpe Park as the focal point, I leveraged a blend of CapCut and Canva to seamlessly integrate overlaying audios, text elements, and precisely timed video clips to craft a compelling narrative that evoked anticipation.
I employed concise and impactful text tailored for Thorpe Park's youthful demographic and Instagram audiences, who favour minimal text. Also, consistency in fonts and imagery was maintained to align with the accompanying video and enhance coherence across the brand experience.
Drawing inspiration from Thorpe Park's own brand voice and captivating captions, I crafted an Instagram caption to promote the event.
Aimed to optimise open rates by ensuring my subject line and preview text stay within the 50 character limit, guaranteeing visibility on mobile devices.
Subject Line:
Fright Night Early Bird Sale!
Preview Text:
Act Fast! Exclusive 25% Off Fright Night Tickets - Experience the Fear for Less!
Ensured clear CTAs throughout the email to heighten clickthrough rates and a visible unsubscribe option to comply with the CAN-SPAM ACT.
I've created a fictional fashion brand named "Unknown" and crafted five welcome emails designed to enhance clickthrough rates, open rates, and leave a lasting impression on consumers.
Below, you'll find the sign up form and five emails that constitute this welcome flow.
Subject Line:
Welcome to Unknown!
Preview Text:
Unlock Your 10% Discount as Our Token of Appreciation!
The initial welcome email sets the tone by making the customer feel valued and excited about joining your fashion community. It establishes a positive first impression, laying the groundwork for a lasting relationship.
Subject Line:
Let's Stay Connected! Follow Our Social Media!
Preview Text:
Join our fashion community and never miss out on the latest trends and insider exclusives.
By asking for social media follows, you're not only expanding your brand's reach but also fostering a sense of community. This engagement encourages customers to stay connected with your brand and be part of ongoing conversations and updates.
Subject Line:
Why Choosing Us Was Your Best Decision Yet!
Preview Text:
Discover what makes us your trusted fashion partner and what you can look forward to as part of our community.
This email focused on fostering trust in the brand and addressing any hurdles preventing consumers from making the purchase. This helps establish credibility and transparency, and reassures customers with clear expectations.
Subject Line:
Must-Have Essentials for Your Fashion Arsenal!
Preview Text:
Build your wardrobe from the ground up with our collection of timeless wardrobe staples.
Introducing wardrobe staples demonstrates your expertise in fashion and provides valuable style inspiration to customers. By showcasing your products in this way, you're not only promoting your brand but also helping customers envision how your products can fit into their lives.
Subject Line:
Shop Our Best-Selling Favorites!
Preview Text:
Find out what's trending and upgrade your wardrobe with our most-loved fashion picks.
Introducing best sellers helps guide customers toward popular and highly-rated products, increasing the likelihood of conversions. It leverages social proof to instill confidence in customers' purchasing decisions and encourages them to explore your top-performing items.
Explore this presentation to see how I used Canva and thorough audience research to design a website, logo, and create a dummy Instagram account with memes, reels, TikToks, stories, and GIFs. I also demonstrated how these elements would be marketed through a targeted social media strategy.
If preferred, please download a copy of the PowerPoint presentation instead.
