My Projects

Discover my portfolio showcasing a diverse range of digital projects that exemplify my
strategic approach, passion, and creativity as a digital marketer.

Brush Hour Ldn

Social Media Posts

Social Media Posts

Design Skills

This preview showcases a few of my custom apparel designs, the larger image following the latest trend of blending product marketing with food, as seen by brands like Nike. Each post features modern, professional designs with clear CTAs, crafted to engage my audience, build my brand, and highlight my creativity with eye-catching graphics and messaging.


Thorpe Park's Fright Night Event

Content Mock-ups

Promotional Video

Video Editing Skills

Within the Lightbulbs digital marketing bootcamp, I was tasked with producing a captivating Halloween-themed promotional video for a live company. Selecting Thorpe Park as the focal point, I leveraged a blend of CapCut and Canva to seamlessly integrate overlaying audios, text elements, and precisely timed video clips to craft a compelling narrative that evoked anticipation.

Social Media Post

Design Skills

I employed concise and impactful text tailored for Thorpe Park's youthful demographic and Instagram audiences, who favour minimal text. Also, consistency in fonts and imagery was maintained to align with the accompanying video and enhance coherence across the brand experience.


Instagram Post Caption

Copywriting Skills

Drawing inspiration from Thorpe Park's own brand voice and captivating captions, I crafted an Instagram caption to promote the event.


Fashion Industry/ ECommerce

Email Mock-ups


Welcome Email Flow

Email Flow Creation

I've created a fictional fashion brand named "Unknown" and crafted five welcome emails designed to enhance clickthrough rates, open rates, and leave a lasting impression on consumers.

Below, you'll find the sign up form and five emails that constitute this welcome flow.

Sign Up Form

and

Thank You Confirmation Page

Email #1

Welcome Email

Subject Line:

Welcome to Unknown!

Preview Text:

Unlock Your 10% Discount as Our Token of Appreciation!

The initial welcome email sets the tone by making the customer feel valued and excited about joining your fashion community. It establishes a positive first impression, laying the groundwork for a lasting relationship.



Email #2

Social Media Follow Request

Subject Line:

Let's Stay Connected! Follow Our Social Media!

Preview Text:

Join our fashion community and never miss out on the latest trends and insider exclusives.

By asking for social media follows, you're not only expanding your brand's reach but also fostering a sense of community. This engagement encourages customers to stay connected with your brand and be part of ongoing conversations and updates.


Email #3

Building Trust and Addressing Pain Points

Subject Line:

Why Choosing Us Was Your Best Decision Yet!

Preview Text:

Discover what makes us your trusted fashion partner and what you can look forward to as part of our community.

This email focused on fostering trust in the brand and addressing any hurdles preventing consumers from making the purchase. This helps establish credibility and transparency, and reassures customers with clear expectations.



Email #4

Introducing Wardrobe Staples

Subject Line:

Must-Have Essentials for Your Fashion Arsenal!

Preview Text:

Build your wardrobe from the ground up with our collection of timeless wardrobe staples.

Introducing wardrobe staples demonstrates your expertise in fashion and provides valuable style inspiration to customers. By showcasing your products in this way, you're not only promoting your brand but also helping customers envision how your products can fit into their lives.


Email #5

Introducing Best Sellers

Subject Line:

Shop Our Best-Selling Favourites!

Preview Text:

Find out what's trending and upgrade your wardrobe with our most-loved fashion picks.

Introducing best sellers helps guide customers toward popular and highly-rated products, increasing the likelihood of conversions. It leverages social proof to instill confidence in customers' purchasing decisions and encourages them to explore your top-performing items.


Digital Marketing Campaign Proposal

Campaign Proposal Presentation

Reigniting Gen Z's declining interest in Glastonbury Festival

Delve into this presentation to witness how I harnessed data insights, market analysis, and my understanding of various marketing channels, customer preferences, and the marketing mix to attract Gen Z to Glastonbury Festival.

If unavailable, please download a copy.

Uptime App Marketing Task

Graphic Design

Content Creation Presentation

Creating assets and content ideas for Uptime App's social media.

I was tasked with creating content for three different social media platforms. For Uptime, I decided on creating assets for TikTok, Instagram and Facebook and delve into the rationale of my choices within this presentation.

Take a closer look at the assets below.

TikTok Creative Academy Project

Graphic Design

Graphic Design Presentation

Multimedia Redesign of TikTok Creative Academy

Explore this presentation to see how I used Canva and thorough audience research to design a website, logo, and create a dummy Instagram account with memes, reels, TikToks, stories, and GIFs. I also demonstrated how these elements would be marketed through a targeted social media strategy.

If preferred, please view the PowerPoint presentation or assets instead.

Reptile Enclosure Facebook Marketing Endeavours

Facebook File 'blog'