Google Analytics 4
Google Skillshop
This covered how to:
- Set up a Google Analytics 4 property for a website or an app
- Collect data and use the various reporting tools and features
- Recognise key measurement features that can show the effectiveness of online marketing efforts
HubSpot Digital Marketing
HubSpot Academy
This covered how to:
- Develop a human-centered and inbound-first digital marketing strategy
- Optimise websites for humans and search engines alike
- Create a solid digital marketing strategy to grow an online following
- Build an advertising strategy to get your business message to a targeted audience
Marketing Principles
British Computer Society
This covered:
- How digital and social media strategies are implemented
- Main components of digital and social media strategies
- The customer lifecycle
- Customer engagement and market segmentation
- Customer relationship marketing
- Marketing mix and product lifecycle
Principles of Coding
British Computer Society
This covered:
- Appreciation of Logic
- Programming Languages
- Interaction and Compatibility of Code on Different Platforms
- Web Components
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CESIM Marketing Simulation
University of Kent
This covered:
- Strategic Product Portfolio Management
- Market Segmentation and Positioning
- Distribution Channel Strategy
- Marketing Mix Decisions
- Competitor Analysis and Benchmarking
- Sales Forecasting and Revenue Management
- Marketing Research and Development